WHAT ABOUT STORE DESIGN?
It is very easy to become ‘store blind’ in a retail liquor environment.
How often do we stop and look at our store from our customers’ perspective?
Are we presenting the image that we would like? If you find the whole idea of ‘design’ daunting,
then run through the ALSA Retail Insights module and you will be in a better position to think
about what to do next.
HOW CAN WE DO IT?
Once you understand the principles, you can implement changes to your store yourself,
or you can call on the services of an expert.
This needn’t be an expensive exercise, especially if you brief the designer well.
Once you understand the basics, you will be in a much better position to decide the best way forward for your own circumstances.