Whilst Shopper Insights are important to gain a better understanding of how our customers think and behave, another important consideration we need to keep in mind in forming our business decisions is to better understand what is happening in the market generally.
For this module, MARKET INSIGHTS, we have partnered with Nielsen to provide a series of informative video ‘clips’ which look at several areas of the market. These will be updated regularly to include a cross section of categories and considerations.
For Stage 1 of the program, we have chosen the following topics –
ALSA RETAIL INSIGHTS
- Liquor Industry Outlook
The key categories that will do well in the next 3 years
- Trading Up in the liquor category
Where are we seeing consumers trading up to better products? What can retailers do to harness this?
- Cider Insights
What are the big learnings for retailers?
- Consumer Sentiment
Implications for retailers from the latest findings
- Online Purchasing in Liquor
What do we know about consumers buying liquor online? What can stores do to harness consumer online behaviour?
would like to thank the Nielsen company for their support of the program.
To view videos and to find out more, take advantage of the TRIAL LOGIN