Merchandising is one of the least understood elements of liquor retailing. The principles of Retail Merchandising revolve around presenting your retail space in a way that maximises your sales. The theory is well tried and proven by every major retailer in every category – that is, it must work or they wouldn’t all do it!
The ability of a liquor retailer to gain access to information on best practice retail merchandising has the potential to enhance the very essence of the in store shopping experience.
Many retailers merchandise their stores according to how much stock they have, the size and location of existing shelving, ease of building a display or what they perceive is ‘easiest’ for themselves or the customer.
In this module, RETAIL MERCHANDISING, you will find a range of information you need to assist you in making decisions about those important aspects of merchandising your store effectively.
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